Become A Pet Food Specialist Today

And Make The World A Better Place For Dogs And Cats Tomorrow

  • Start working in the pet food industry
  • Train your team
  • Attract more clients
  • Increase your sales
  • Create healthier pets

Working With Pets Is Great:
Getting Paid To Work With Pets Is Better

Don't you wish all dogs and cats had the benefit of good nutrition and good health?

The truth is, the pet food industry is a multi-billion dollar business. And that means dogs and cats can sometimes become the victims of greed.

The good news is that there are people like you who want to help companion animals live long and healthy lives - and there are millions of pet owners who are waiting for you to help them.

But how do you stand out from the competition? Do you feel 100% confident in your skills and training?

This is why I created DNM University.

As somebody who wanted to work in the pet industry myself, I know how hard it is to truly become an expert in pet food nutrition - and I was fortunate that I was able to connect with some of the best holistic veterinarians and pet nutrition experts who taught me everything I know today ...

... and everything I share with millions of pet owners every week.

Well, now I want to share my access to the top industry insiders with you in an exciting new training and certification program.

It doesn't matter whether you want to create a team of pet nutrition rockstars, start your own pet consulting business the RIGHT way, or just get the facts you need to make better nutrition choices for your own pets: DNM University is here to help you change lives.

If you want to:

  • Boost your career (or start a new one)
  • Learn proven action plans and analysis rules
  • Expand your skills and distance yourself from the competition
  • Supercharge your pet blog site with in-depth, life changing articles and guides
  • Build a team of knowledgeable, friendly staff

Then DNM University certification is for you.

Choose your first course and together we'll make the world a better place for cats and dogs.

Dana Scott
Founder, Dogs Naturally Magazine
Certification Course Presenter

We Deliver The Ultimate Dream Team


DNM University Certification Courses are unique. Our course instructors aren't just vets or bloggers - they're in the trenches and they're sought-after pet food formulators and top industry experts. These are the people with PhDs who teach veterinarians about pet nutrition - but they're also advocates of whole, natural foods and holistic medicine.

Getting Certified Is Easy!

There Are Only 3 Simple Steps ...

Step 1: Take The Course

Each Certification Course is between 7 and 10 hours of video training and contains downloadable handouts and exercises. Most classes can be completed in a weekend if you're working on them full-time, but 7 to 14 days is the recommended time to complete each course.

Step 2: Pass The Test

Once you complete the course, you'll be able to sit for the final exam (which is taken online). The exam isn't tricky, but you'll need a passing grade of 75% to get certified and you can take the test up to three times. If you don't receive a passing grade after the third attempt, you'll be required to go back through the course again. The exam should take from 30 to 60 minutes to complete and consists of 75 multiple choice questions.

Step 3: Get Your Certificate And Badge

Upon successful completion of the course and exam, you'll receive a personalized badge and certificate. Your badge leverages Mozilla's Open Badges Project, so it can be displayed in places that matter, including your website, email signature or LinkedIn profile. Plus you'll receive a full color certificate that's suitable for framing so you can display your achievement.

Train In All 3 Critical Core Disciplines Of Pet Nutrition:

Choose just one specialty or combine all three core courses for an advanced designation and your Dog And Cat Nutrition Mastery Certification. Choose the certification that's right for you (and your team).

Learn from home and learn at your own pace - and show off your badge and certification, proving your proficiency from a source that employers and pet owners trust.

Should You Get Certified?

It's not for everyone, but the Nutrition Specialist Certification is for ...

Business Owners

Your staff and sales reps should be DNM University certified so they can give more value to your customers and help grow your client base and trust.

Vet Techs

If you're a vet tech or you want to have vet techs - you can trust DNM University certification to deliver advanced nutrition concepts you can use to give your patients extra special care.

Pet Owners

You can feel good knowing you've gone the extra mile to understand the foods that go into your pet and learn how to build your own fresh food diets, even for pets with illness.


Help pets in your care get off to the best possible start by giving adopters valuable tools and insights so you can feel good knowing they will feed their new family member a healthy diet.


You're in a position to reach thousands of pet owners - so why not invest in advanced industry and nutrition education so you can build a large, engaged audience who will love your high quality blog content.

Students/Start Ups

If you're looking to land a great job or start your own business in a fun, in-demand field, you'll earn the skills and certifications you need to ace your interview or attract customers looking for certified partners they can trust.

Pet Food Nutrition

9 Modules | 47 Video Lessons | 15 Handouts | 8 Hours of Total Training

The pet food industry is constantly evolving and they’re watching consumer trends to get a leg up on the market. Consumers are demanding higher quality pet foods but many pet food companies are tricking them into thinking their food is something it's not. You'll learn how to help pet owners navigate this tricky industry and give them what they need: high quality commercial diets without the lies and deception.

Raw Pet Food Nutrition

Coming Soon

Raw feeding is all the rage! But most raw diets don't provide balanced nutrition. In this mastery course, you'll learn the science behind raw feeding and you'll be able to construct complete diets from scratch, based on canine and feline physiology, their ancestral nutrient sources, and the foods available today. Raw feeding is a science, not an art ... and this course will deliver the science you need to excel as a raw food nutrition professional.

Advanced Pet Nutrition

Coming Soon

You can't cure disease without solid nutrition. Yet nutrition is one of the most overlooked aspects of veterinary medicine. You need to be able to customize diets based on each dog or cat's individual requirements and that's exactly what you'll learn to do in this mastery course. You'll learn how to construct diet and supplement plans for most of the common health issues in companion animals. Fresh, whole foods and well-chosen supplements and herbs can change the life of the animal eating them. You can be the one helping to make those changes.

DNM University Has The Pet World Talking ...

Although I've completed 2.5 years of Canine Nutrition schooling I feel this will be great to add to my resume.

Donna Middleton                 

I am soooooo excited. You  are the best thing that has happened in the dog world in a long time.

Darlene Sumner

So exciting, I've been waiting months for this!

Karen Taylor

Got Questions? We've Got Answers ...

How will these certifications help me?

DNM University certification will benefit many people.

They’re great for vet techs who want a tangible way to show they have specialization in natural animal health and nutrition; they’re great for students who are looking for more specialized skills to help them stand out from the competition; they’re great for retail pet stores and pet food companies to make sure their employees are up to speed on the best practices for natural modalities; and people who want to work as pet health coaches can benefit from knowing the course content is 100% holistic and provided by qualified people who are active in the industry. DNM University certification can help attract more clients and higher-paying clients.

And it’s also extremely useful for breeders and rescue workers and even individual dog owners who don’t necessarily want the certification, but want an organized, thoroughly vetted and usable source of actionable practices that will keep their dog or cat in the best health possible and help them to be prepared for when illness strikes.

Do I need to travel?

The DNM University courses are designed so you can take them at home. All you need is an internet connection and a computer or device. All course modules and exams are online.

How long does it take to complete a course?

We’ve divided the courses into smaller segments so you only learn what you want to learn. And this shortens the time commitment for each individual course. Most courses contain 6 to 10 hours of video instruction, so you could complete it in a weekend if you do it full time. But it’s best to put the course into practice as you go through it, so we recommend 3 to 14 days to complete the course.

How hard is the exam?

You’re required to get 75% or more on the final exam. This is made up of 75 multiple choice questions. DNM University courses set you up for success. Each module will contain a quiz that you must pass before you move to the next one. This makes sure you don’t just complete the course, but that you understand the content and can put it into action when you’ve finished.

What if I fail the exam?

Failing the exam is not the end of the world. But you do only have 3 chances to get 75% or above, so you'll want to have your notes handy while taking the exam. After three tries and three misses, you'll have to take the course over again. But don't worry, taking the course over again just means your going to be an expert on the particular subject!

Why should I choose DNM University courses over other certifications?

The value of DNM University certification courses lies in the content. There are other certification courses available but we had so many requests for certification courses that were DNM approved - so you can be confident the DNM University courses contain a 100% natural approach and will be written by the industry’s top experts.